The Dangers of Compromising on Quality

by Shani Lechan

 Available on Google Books:

In my experience, people truly believe in the adage “You get what you pay for”. If the goods or services don’t match the price, they feel shortchanged. 

With many businesses facing a tough economic climate, there is more pressure than ever on owners to cut quality and costs. As a fellow business owner, I understand your pain but remain convinced that now, more than ever, we need to maintain our standards so customers continue to trust and support us.